Cloud-Based Accounting Software Searches Soar as Businesses Go Remote Over Lockdown

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It is unsurprising that in a climate like this searches for cloud-based software have increased exponentially.

Our latest research shows that Google searches for ‘Cloud Accounting’ and related queries have more than doubled since UK Lockdown begun in March 2020.

At the same time, searches around the topic of ‘home office equipment’ have also gone through the roof as small businesses have taken to working from home to keep them afloat during the COVID-19 pandemic.

Take a look at some more of the key findings from the research below:

  • Google searches for ‘small business cloud accounting’ showed the biggest increase from 2019, over quadrupling in volume in 2020
  • Other popular searches that increased dramatically from March-August 2020 vs the same time period in 2019 were ‘cloud bookkeeping software’ & ‘cloud invoice software’ as professionals looked to keep on top of their finances, securely, from home
  • Unsurprisingly, searches for ‘cheap home office setup’ were up 100% as businesses tried to make the quick transition to working remotely as cost effective as possible.
  • Us Brits did shop around before purchasing though, searches for ‘best home office chair’ were up 83% and ‘best home office setup’ up to 86% as we looked for the best deals

Take a look at the raw data that we collected:

Cloud Accounting Data

KeywordMar-Aug
2019 Avg.
Monthly
Searches
March-Aug
2020 Avg.
Monthly
Searches
DifferenceDifference
as a %
best cloud accounting software404000.00
cloud accounting software39039000.00
cloud accounting software for accountants202000.00
cloud accounting software for medium-sized business101000.00
cloud accounting system101000.00
cloud based accounting5011060120.00
cloud bookkeeping software103020200.00
cloud financial management software101000.00
cloud invoice software103020200.00
saas accounting software202000.00
sage cloud accounting59059000.00
sage intacct720100028038.89
sage payroll cloud1402107050.00
small business cloud accounting2011090450.00
xero cloud accounting909000.00
Total2,1302,67054025.35

Remote Working Data

KeywordMar-Aug
2019 Avg.
Monthly
Searches
March-August
2020 Avg.
Monthly
Searches
DifferenceDifference
as a %
best home office chair240044002,00083.33
best home office desk880130042047.73
best home office setup21039018085.71
best technology for working remotely40703075.00
cheap home office setup102010100.00
home based accounting jobs1401703021.43
home office ideas12100181006,00049.59
home office setup checklist20301050.00
how to work from home1600240080050.00
online accounting work from home101000.00
remote accounting jobs uk1402107050.00
remote bookkeeping jobs3203907021.88
work from home accounting2603206023.08
work from home bookeeping260210-50-19.23
Total18,39028,0209,63052.37

The data is from Google’s Keyword Planner Tool for March 2019 – August 2020 vs the same time period in 2019

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